China’s Insurance Network Marketing Channel Strategy

Internet technology has brought a new marketing model-network marketing.Internet marketing is the use of the Internet to start sales activities. This sales model tothe Internet as the carrier, in line with the philosophy and characteristics of networkcommunication. China Internet Network Information Center, January16,2014, inBeijing released the first33times," Statistical Report on Internet Development inChina." As of December2013, the scale of China’s Internet users reached618million, Internet penetration rate of45.8%. China is now in the era of rapiddevelopment of information technology, the effective use of the Internet formarketing activities will help businesses gain market advantage.Use of insurance online marketing channels will help enterprises to reduce theiroperating costs, and the ability to provide customers with comprehensive high-qualityinformation services. Good network of sales channels to help facilitate the transaction,prompting the industry as a whole is running faster, to some extent, so that thecustomer’s purchase cost is greatly reduced. Although our network of insurancestarted late, but by the insurance companies generally pay attention. March2001, thePacific Insurance Company Beijing Branch began to try online sales of insuranceproducts, Ping An Insurance, Taikang Insurance and other insurance companies havebeen carrying out insurance online marketing business, and growing rapidly. Inaddition to the insurance business Direct website, the rapid rise of third-party tradingplatform.This paper follows from the general to the specific, practical theory to analyzeideas. Study follow " situation analysis-Analysis-proposed measures" such a courseconducted. The article first introduces the theory of network marketing, and thenanalyzes the three stages of the development of China’s insurance network marketing,and life insurance companies to XX example to analyze the various problems faced bynetwork marketing strategy. Based on the research the United States, Britain andother developed areas of insurance experience in network marketing success up theinadequacies of our comparison of network marketing developments. After more thana detailed and objective analysis, the article concludes with a corresponding strategiesfor China’s development network insurance. In this paper, taking predictive analysismethods, literature analysis, case analysis and other research methods. Based on thetheory of insurance marketing, combined with the development of company-specificreal network coverage, thus summed up China’s insurance network marketingproblems and in-depth analysis, targeted countermeasures. Analysis of the problemfrom the point to the surface, and strive to be innovative in a real sense.