The Services Marketing Strategy Research Of TCO Glass Of A Company

In past few years, China’s photovoltaic industry has experienced growth and downlike roller coaster, as a very important material for thin film photovoltaic module, TCOglass’ supply-demand relationship ups and downs with the volatility of whole photovoltaicindustry. A company is the world’s most advanced TCO glass manufacturer, is also thefirst foreign company producing TCO glass in China, once the market share was more than90%. How to deal with changes in the market environment, to maintain the dominantposition in the increasingly fierce competition, survie the poor market and keep stabledevelopment, are key problems that A company facing.This article based on servicemarketing and related theory. Firstly, has analyzed marketing environment of A company.Secondly, qualitative analysis combined with quantitative analysis, SWOT analysis and theother means are applied in the article according to local TCO service market condition andthe company own marketing condition, the analysis of the market competition situationwas carried on, and pointed out the main problems existed in this company. Finally, aimingat these problems, using the service marketing7PS combination, construct the servicemarketing strategies for A company, especially in product and business terms, internalsales, visible service, and other value-added services strategy is presented. More, this papergives practical suggestions, such as employee training and examination, product packagingreform.Through this study, hope to benefit A company and the other domestic enterprises inservice marketing activities.