The Study In Mobile Value-Added Service Marketing

Mobile value-added service looms large during these years. User Education in value-added service market is basically ready. The original products of value-added service have been accepted by users, and most of the value-added service has been in the market growing stage, across the industry divide period. At the same time, the types of value-added service have been more and more various. The technology is ready for new products. The new application of value-added service will undoubtedly become the future 3G era of mainstream business.This article makes integrated marketing system as springboard, and takes user behavior analysis and marketing channel into consideration about how to popularize integrated marketing model.Firstly, this article compares the difference between value-added service and the traditional voice service. Then it discusses the difficulties and their reasons in value-added service marketing. Moreover, it discusses its future development trend from the status of mobile value-added service market and the industry chain. Meanwhile, this article brings the concept of value-added service integrated marketing system, according to the characteristics of value-added service products, operation and service. After that, this article r studies the theoretical research of user behavior, which is used to design the integrated marketing model of value-added service. Finally, this article analyzes the promotion of this model.