A Study On Performance Evaluation Of The Developing And Operating Of Real Eastate Companies

As Chinese economy is picking up recently and the policies of China’s real estate industry are gradually specified, the real estate enterprises should, besides taking a joy for that, focus on the improvement of the performance of real estate development and operation so as to seek a ground for development and to continually explore new business model. In this paper, based on performance theory and the theory of development and management of real estate enterprises, Summary predecessors individual factors affecting the real estate development and management business performance standing on the real estate project development and management life cycle perspective, systematically analyses The three aspects of financial, business enterprise performance management of process and environmental factors impacting real estate development and develop a comprehensive evaluation index system of the operating performance of real estate companies.Especially, have been summaring the Performance characteristics of real estate development enterprises, by real estate project life cycle perspective, analyses systematically the condition of the assets, liabilities, equity and profitability factors of the financial aspects, impacting the operating performance of real estate companies, governance structure, corporate strategy and system, personnel structure, execution and innovation, the operation of the project management and corporate outreach political about management and business process aspects, economic, institutional and policy factors of macro factors and environmental aspects, including the industry and market factors and micro consumer perception and purchasing power, the status of competitors.Furthermore, builds a real estate development enterprises performance evaluation index system after the systematic factors analysis, based on the comprehensive, systematic and adaptable principle, including financial performance evaluation subsystem, management operational performance evaluation subsystem and environmental performance Evaluation Subsystem. And eight real estate companies conducted an empirical analysis of sample data to verify the availability and usefulness of the index system, the final part of a number of recommendations to improve the performance of listed real estate companies.The main work of the author is that the systematic analysis of the factors affecting the performance of the real estate development and management with the idea of dynamic empowerment, and on this basis, the establishment of a huge real estate enterprise performance evaluation index system.