The Influence Factors Of Famers To Participate In The New Rural Endowmengt Insurance Will Study

With the deepening of China’s socialist construction and the aging population is increasing urbanization, the rural social pension insurance will face new challenges. As the new agricultural insurance implementation object-rural residents, their the wishes of insured new agricultural insurance work is an important factor and can not be ignored.Now, for famers’insured wishes study, mainly two aspact: macroeconomic factors (government and institutional design factors and so on); micro factors (insured individuals analyze and household characteristics and so on), however, in the connection of person’s individual behavior and policy regimes is still blank. The article mainly use Maslow’s hierarchy of needs theory and rational choice theory to analysis the connection of the insured person’s individual behavior and policy to provide the reliable theoretical basis for new agricultural insurance system and improve it developmentBelow as the main contents:1. Analyze the concept of the new agricultural insurance system, clear the meaning of willingness insurance, the use of Maslow’s hierarchy of needs theory and rational choice theory, at the aspects of the macro and micro, to establish a theoretical model of agricultural insurance.2. By analysing the status of implementation and problems of the new agricultural insurance to classify the macro and micro factors in questionnaire to establish farmers insured research model, to collate and analysis the primary data.3. Base on the will of farmers insured, the use of binary logistic regression analysis of survey data variable and modeling, were studied micro and macro factors on farmers insured wishes to establish a model for impact analysis insured fanner wishes;4. Making use of the main factors influencing the willingness of farmers insurance, to provide the suggestions and recommendations of policies and institutional for new agricultural insurance policy of shenmu.The following as the main conclusions:1. In individual characteristics ways, age、cultural level and idea of son support parent to affect the will of farmers insured protect are confirmed and all positived relationship; Gender, health status and expectations of countries to resolve insurance, the three factors have not confirmed.2. In the characteristics of family level, sons’number, arable land area and the number of over60impact on the will of farmers insurance are confirmed, and have a negative relationship; Family income on farmers’will to participate new insurance positively correlated; Marriage status and the number of daughter failed to pass the test.3. At the community characteristics level, village cadres job satisfaction for fanners will be confirmed; Neighborhood assistance each other and the economic situation of village for the impact on farmers participate in the new agricultural insurance will not pass inspection.4. In the characteristics of the government ways, the government responsibility, confidence in pension management at the county level, the satisfaction of the government’s publicity work, the rationality of the time of expends, the rationality of the pay policy, by the inspection; satisfaction of Farmers for subsidies and the attitude for fundamental pension are not confirmed.