The Research On The Services Marketing Strategy Of7Days Inn

Economy hotel chains have gone through rapid development of the decade, in theconsecutive years of rapid expansion, the development of economy hotel chain hasslowly reached saturation point in the past year, the budget hotel chain’s profitsituation is not optimistic, recently, as has been the industry leader such as homereported a release, in late2011after the acquisition of Motel168, net income has beenaffected by the situation integrate business dragged down full-year2011net loss of26.8million yuan, while fourth-quarter net profit sharply fell more than eighty percent.According to Wall Street analyst Wu Sang Mao statistics, the entire economic chainhotel are in the era of meager profit margins Han court and seven days remained at5-6%, and if the house is only1%profit margin last year. As market competitionintensifies, only adapt to the market, from all aspects to enhance their corecompetitiveness is the budget hotel chain’s future development direction.This is mainly through the7Days Inn and market research, marketing andservice of its theory combine to "7PS" main line and combine theory of relationshipmarketing theory, discussion7Days Inn service marketing strategy. This article7Days Inn marketing environment to give a comprehensive and detailed analysis, and7Days Inn offers data collected for the7Days Inn of market supply and market demandto provide data basis. And depending on the composition of urban tourism andconsumer conditions for7Days Inn provide some preliminary ideas and subdivisionbasis. In addition to the7Days Inn industry strengths, weaknesses, opportunities andthreats analysis for the7Days Inn provides macro information.7Days Inn hotel onthe basis of analyzing the market environment, this paper is mainly based on thecurrent domestic market conditions, application services marketing mix theory andrelationship marketing theory development7Days Inn offer some insights.Hotel market is a source of survival, should be thinking of all the hotel businessto market needs as the starting point and end point, we must push the enterprisemarket, to survive in the market development, thus establishing the local industrydominance. This article provides hotel services marketing industry system planningideas and methods, and the use of analytical techniques and tools for the present,China’s economy hotel chain, and some service-oriented enterprises in improving theefficiency and enhance competitiveness, there is a certain reference.