Research On Interests Distribution Of The Industrial Technology Innovation Strategy Alliance

As an important network organizational model, industry technology innovationstrategic alliance is consist of enterprises, universities, research institutions and otherorganizations. For the sake of enterprises development and common interests, it aimsto upgrade industrial technology innovation ability and it is protected by legallybinding contracts. Moreover, members of the alliance conduct joint R&D,complement each other’s advantages, and mutually share about benefits and risks.As the third mode of resource allocation, Industry technology innovation strategicalliance can promote the cooperative innovation between technology innovation mainbodies, and enhance the technological innovation capability and internationalstandards Competitive capability in High-tech industry. According to statistics, thefailure rate of technology innovation alliance is up to57%-70%. Among them,unreasonable distribution of benefits is one of important reasons for the quit anddissolution of alliance. Empirical studies have shown that15.4percent of enterprisesand73.7percent of universities, research institutions in cooperation considerimproper distribution of interests as an important factor, which hinderingindustry-university-research cooperation. Therefore, building a scientific and rationalinterests distribution solution is very important for the healthy and stabledevelopment of industry technology innovation strategic alliance.Based on game theory, transaction cost theory and the resource-based theory, thispaper reviews and analyzes the characteristics, organizational model, operationmechanism, stability, interests distribution method, the interests distribution modeand control configuration of industry technology innovation strategic alliance. On thisbasis, the author analyzed the basis of interests distribution of industry technologyinnovation strategic alliance, including the concept of industry technology innovationstrategic alliance, classification of alliance interests, construction of interestsdistribution principles, factors influencing interests distribution and also the processalong with the features of alliance interests distribution. Then, this paper mainlyanalyzed the distribution mechanism of tangible interests and intangible interests ofindustry technology innovation strategic alliance, established tangible interestsdistribution model on the base of contribution, cost, risk, and establishedcomprehensive tangible interests distribution model based on AHP-GEM according to mechanism analysis. For intangible interests distribution, this paper established Nashnegotiation model and its marketing model based on the bargaining power of alliancemembers in order to realize scientific and reasonable distribution of intangibleinterests. Ultimately, the author select the typical case of TD-SCDMA industrytechnology innovation strategic alliancein in China to verify the interests distributionmethod proposed in this paper.Results of this study indicate that the interests distribution of industry technologyinnovation strategic alliance is affected by many factors. The tangible interestsdistribution of industry technology innovation strategic alliance is proportional to thecontribution, cost and risk. Namely, the greater the commitment, cost and risk ofalliance members, the greater interests obtained will be. The intangible interestsdistribution of industry technology innovation strategic alliance is mainly affected bythe bargaining power of alliance members. The stronger the bargaining power, themore intangible interests alliance members will obtain. In addition, the weight ofintangible assets invested in industry technology innovation strategic alliance isgrowing.