Research On Promoting The Market Competitiveness Of Highpurity Ferrosilicon Of Ningxia Younglight Hebin Metallurgy Co, Ltd

With the global economic crisis’s and china’s industrial policy influence on traditional Chinese ferroalloy industry, the requirements of how to improve the market competitiveness become increasingly prominent. In recent years, although the high purity ferrosilicon market developed rapidly, yet study on the countermeasures of promoting the market competitiveness is rare.This essay mainly analyses and studies on the countermeasures of promoting the competitiveness of high purity ferrosilicon market of NINGXIA YOUNGLIGHT HEBIN METALLURGY CO,LTD power company, combined with domestic and international market background in2013. Firstly, it studies the current situation of high purity ferrosilicon management and its market competitiveness of the British Force Company. Secondly, it has utilized the SWOT analysis、PEST analysis and Porter five model analyses methods to analyze the product competition of the company, and then propose the market strategies of NINGXIA YOUNGLIGHT HEBIN METALLURGY CO, LTD Power Company, that is Retrenchment Strategy. Finally, this essay analyze the existing problems in the Company’s management, and then according to my own practice and experience, put forward some reasonable suggestions and ideas about promoting the market competitiveness of high purity ferrosilicon of NINGXIA YOUNGLIGHT HEBIN METALLURGY CO, LTD Power Company. My own in-depth understanding and thoughts are incorporated into this essay. I hope that through the study of MBA program and the two years’practice, as well as the thinking n the process of writing papers, I can greatly improve my ability to work so as to make new contributions to the development of the company.