| Wire and cable industry is an important basic industry, which is closely related to our social production and life. Wire and cable industry in China and its enterprises are in an particularly volatile economic environment, it is imperative to change the way of development and structural transformation. Based on this background, wire and cable enterprises integrates and analyzes its own resources condition, and actively builds competitive strategy that is suitable for enterprise’s development environment, thus forming a strong competitive advantage, it is a bottleneck problem that the resource advantage will be cleverly converted to enterprise’s competitive advantage, which needs all wire and cable enterprises attach great importance to. Only the wire and cable enterprise that its scientific competitive strategy got the latest attention and effectively worked out and carried out, can the enterprise occupy the market in a fastest way, and become invincible in the increasingly fierce competition environment. This paper takes Kunming Cable Group Company as the research object, using the core competence theory generally accepted, enterprise reengineering theory and so on has carried on the detailed analysis, in order to put forward a set of competition strategy that is effective guidance for Kunming Cable Group Company in the future. At the same time, the competition strategy also provides better reference significance theory and practical way for the other same industry.This paper argues that, the arrival of the new technological revolution and the strengthening of the trend of international economic integration, at the beginning of the new century, Kunming Cable Group Company will face more intense fierce competition from both at home and abroad, to improve the competitiveness of the company in the fierce market competition, and continue to grow stronger, we must occupy the four commanding heights:talent commanding height, technology commanding height, products commanding height, market commanding height, only in this way can we get the market competition advantage in the future, but it can not be got by striving in one day, it bases on the variation trend of external environment, combines with their own actual, starts off from general and long-term perspective, formulates and implements enterprise strategy of long-term development, and under the guidance of overall development strategy, gradually cultivates core competitive advantage, to make the company in an invincible position.Therefore, this article clearly put forward that focused differentiation strategy that focused wire cloth, rubber mining cable categories advantages product lines, as the core focus in Yunnan traditional southwest regional markets, gain competitive advantage with personalized service cable system by combing the internal and external environment of Kunming Cable Group. In implementing the strategy, Kunming cable company can use to further strengthen the "core competencies" culture and brand building, expand sales channels, change pricing strategies, optimize staffing, enhance staff training, build corporate culture, promote product innovation, establish strategic cooperation with suppliers, research institutions, and competitor and other measures. |
