Strategy Of Chinese Automobile Enterprises Internationalization

In2013, both of China’s car production and sales hit the20million marks. China hasbecome the first automobile superpower, but in2013the self-brand of Chinese car has adecline in market share. This is because, after the financial crisis, the rest of the world’smarket is still in the doldrums. Almost all the multinational enterprises which pay attentionto China’s market came to China for earning interest. The gradually increasing competitionand the production of capacity expansion in the Chinese market have pull China’s carmarket to the world’s most competitive markets. Combined with international brands ofchannel test, Chinese brand cars which has already formed the local competitive advantagethrough originally developments in the low-end market can only live on the margins ofsociety. Due to the reasons about the remarkable size of the industry’s economic benefice,the domestic competition, local competitive advantage of Chinese car brands well as worldmarket opportunities, the development of Chinese auto enterprises’ internationalization hasbecome a inevitable trend. It is the inevitable choice of China’s automobile industry fromlarge to strong.The purpose of this paper is to make some recommendations for Chinese automobileindustry internationalization considering the above background. The analysis methods usedby this paper are: case study, inductive method, analysis and comprehensive analysismethod. This paper suggests that Chinese automobile enterprises should pay more attentionto the following aspects when they are on their way to internationalization: master the coretechnology, set up a good brand image; based on the domestic market, strengthen theenterprise strength; make clear market positioning, change the disorderly competition;carry out activities in every possible field, try their best in the culture integration; perfectthe distribution system and improve after-sales service. The conclusion of this paper is that:Chinese automobile enterprises should push themselves in the international automobileindustry competition in the right way while they want to take a share in domestic market.