EMC's Strategy Of Service Marketing Performance Improvement

With the development of information technology, customer demand for informationtechnology changes from IT system construction to of IT system services, market for ITproducts services show great prospects of development. At the same time, EMC storageservice department faced with unprecedented challenges. In order to gain the competitiveadvantage and compete the IT service market, effective marketing strategies must becombined with marketing theory and explore methods of storage services. In order toenhance the company’s core market competitiveness, EMC storage services departmentdraw up marketing strategy and the proposed solution measures.The paper is divided into five parts, the first part is preface, introducing the background,significance, research methodology and research contents. The second part is the Summaryof the marketing theory, describes the focus of the marketing mix, market segmentation,SWOT analysis theory, and laying the theoretical foundation for the storage servicemarketing analysis. The third part introduces the analysis of trends about storage servicesmarket, and EMC internal resources and business development. Through SWOT analysis,EMC company explain service’s strengths, weaknesses, opportunities and threats,clarifying the status and role of the EMC in the China IT services market. Fourth the faceof the current industrial customers, market demand research, positioning and target marketcustomer segments. Through the use of the combination of theoretical knowledge ofmarketing, The fifth part puts forward service product, the marketing channels, themarketing strategy of the price difference.