Research On The Relationship Of Institutional Environment And Corporate Accountability

In recent years, with China’s entry into the mobile internet era, corporate crisis are frequently exposed. Reports on some social phenomena, such as inferior milk powder, illegal cooking oil, water-injected beef, etc have become sensitive things in our lives, thereby corporate accountability has become a hot topic. In the process of exploring how to improve corporate accountability behaviors, many people hold the view that the state should regulate behaviors with institutional norms; however how well is our institutional environment and how can it affect companies’behaviors do not have exact answers until nowadays. Under this social context, scholars have carried out lots of research about corporate accountability with numerous academic achievements springing up, but the majority of research results come from the western world. Moreover, most of the studies focus on the economic rationality rather than on institutional rationality.Based on practical and theoretical thinking, this research explores the concepts of institutional environment, corporate accountability and the relationship between them in institutional perspective. The whole passage is described in six parts. First, we analyze the background of the topic, and briefly illustrate the theoretical and practical meaning and the framework of this research, according to our research goal, we review the related research and present our construction of theoretical model. Second, we employ case text rooting as our research method. With dairy industry and Guangming company as our cases, we select data from newspapers, code the data and make an analysis. Finally, we summarize the undertaked research, conclude the main innovations, and point out the limitations and suggest further research directions.The main conclusions of this study includes:(1) Institutional environment has three dimensions include regulated guidance, cognitive and normative.(2)Corporate accountability meaning that the corporation acting according to certain standards to satisfy the hope of the audience and itself, the corporation may try to certify its actions when necessary. Corporate accountability has two dimensions includes transaction accountability and self-evidence accountability.(3) Institutional environment will affect corporate accountability, its’main impact is on the accountability focus and accountability mode. Institutional environment may improve corporation’s accountability focus changing from self-interest to altruism, and make the corporation to take all aspects of accountability into consideration.