Strategic Research Group To The Integrated Development Of The Former ZS

This thesis aims to put forward the forward-improvement integration strategy for theZS Company Group, to use the related theories and profilers of MBA to find out theadvantages and disadvantages of strategies have made during the company’s development,and to research new practical strategies, which can also give references for otherenterprises in the same trade field. Specifically speaking, this thesis will focus on thefollowing questions: how ZS Company found out problems when transforming from feedindustry to breeding industry and butchery, what kind of problems may exist, and whatkind of innovations may have. Besides the practical significances, it also has onetheoretical function. The integration strategy refers to the process of forming andcontrolling a unified economic entity through bringing the related business activities intothe whole enterprise system, which includes vertical integration, forward integration,backward integration and horizontal integration. Vertical integration refers to thedevelopment industry chain in upstream and downstream; moreover, developing theproducts in deep or downstream line is called forward integration, on the contrary, it iscalled backward integration.This thesis tries to explain the comprehensive application of forward integrationstrategy in the strategy formulation process for animal husbandry enterprise development.Literature review, investigation and interviewing are three research methods which wereused in this thesis. The thesis introduces the background and related theories firstly, such asvertical integration strategy and animal husbandry industry development strategy; and thenexplains the situation of ZS Company Group in detail. In the last part some practicalsuggestions are put forward to improve the development of ZS Company Group.In the viewpoint of forward integration strategy, this thesis tries to research thedevelopment strategy of the animal husbandry enterprise. And it features on research fieldand title. The whole paper is based on taking ZS Company Group as an example to find outforward integration strategy.