The Research On Supply Chain Management Of Jingdong Mall In The Environment Of The Internet Of Things

Today, the competition between the retail enterprises has evolved into a more intense competition between the supply chain, and the rise of the Internet of Things, further changed the retail business environment-the retail enterprises are facing the pressure shift to the "wisdom retail" because the birth of "smart consumers". From internal to external, they have shown the retail enterprises need to change; the focus of the change is the supply chain management.In the paper, through constructing the analytical model of the supply chain under the environment of the internet of things, it extracted and analyzed a typical retail enterprises (Jing Dong Mall) practical experience in supply chain management under the environment, and then preliminary revealed the influence mechanism of the internet of things in the retail enterprise supply chain management:the technology of the internet of things affect the efficiency of the supply chain management by raising the degree of informationalization of the retail supply chain to create new value and improve customer satisfaction, and also quite effective in reducing the cost of supply chain management.