Research On Development Strategy Of Investment BankBusiness Of CommercialBank

As China’s most important financial institutions, in China during the past thirty years of reform and opening up commercial bankshave played a very important roleduring the process of the economic development. However, with the gradual opening up and development of China’s financial market, the traditional commercial bank has been a great impact. In the new stage of market-oriented interest rate, financing, financial information, direct capital globalization, the traditional development mode of China’s commercial banks are facing the impact and challenge of wave after wave of. The management of commercial banks in China has a profound understanding of the strategic transformation is the traditional commercial bank to survive, the only way which must be passed for development. Although each commercial bank for the development of the future location is not the same, but the commercial banks have investment banking business will be listed as the future strategic transformation of commercial banks of the priority among priorities. After ten years of exploration and development, commercial banks have to carry out a wide range of a molding investment banking business, such as the issuance of tickets, short melting, the acquisition of loans and other. But as China’s financial system continues to improve, the development of financial market and the inter-bank competition, commercial banks in investment banking will face more complicated external environment and fierce competition, also means more opportunities and innovation. The commercial banks need to explore their own originality, high value-added investment banking business, create their own brand of commercial bank, therefore, investment banking business development strategy is of great practical significance.Firstly, the present situation of our commercial banks in investment banking, in detail four main problems in investment banking business from our firm organization form, the main business contents, achievements and existing. Then from the two aspects of policy environment and market environment to carry on the elaboration to the commercial bank faces the external environment. On this basis, the choice of financial data of15listed banks, the empirical analysis of the factors of commercial bank’s operating income, the investment banking business income is the main factor affecting the commercial banks operating income. Next, analyzes the development of investment banking in commercial banks to the experience of foreign developed countries, and mainly from Citigroup and Deutsche Bank, put forward worthy of development of investment banking of commercial banks in China. Finally, proposes the strategy for development of commercial banks in China investment banking business development strategy, the development principle, the development trend of investment banking, business strategy, channel development strategy and risk management strategy several aspects, puts forward related suggestions on commercial bank investment banking business development strategy.