Research On Disruptive Innovation Mode Of Geely Motor

With the development of science and technology, the auto industry has achievedrapid development. The auto industry has many features such as talent concentration,high-tech concentration, centralized capital and comprehensiveness. Thedevelopment of auto industry not only itself, but also represent a nationalcomprehensive national strength. The development can promote the development ofother related industries, and make a country’s employment rate to be improved.China’s auto industry because of its unique historical conditions and it has uniqueparticularity. Geely motor has grown in such a special environment gradually. Thespeed of the progress and development that has been leading international car makershas also been great threat. Therefore, in view of the Geely motor disruptiveinnovation and leaping development, and make objective evaluation on its disruptiveinnovation ability would give Geely motor and the development of auto industry inour country a great realistic guiding significance.Based on the reference and research under the premise of the scholar’s relevantresearch results at domestic and abroad, firstly, Research on enterprise developmentpresent situation and development trend of disruptive innovation. And on the basis ofthe development of Geely motor in recent years, research the experience ofdisruptive innovation. Then analysis of the disruptive innovation of Geely motor.And establish a model that innovation strategy of game from reigning enterprises andbackwardness. Proved by it is necessary that backwardness enterprise disruptiveinnovation. Secondly, establish the Geely motor disruptive innovation abilityevaluation index system. It has five evaluation indexes such as new technologyinvestment ratio, proportion of technical personnel, patent number, product profitratio of new technology and new technology product market share. Thirdly, adopt the method of data envelopment analysis (DEA), evaluate and analysis Geely motordisruptive innovation ability. On the end, give the suggestions to Chinese automobileindustry in the view of disruptive innovation.