The Relationship Between Corporate Strategy And Business Model From An Coupled Perspective

With the arrival of the innovation economy and increasingly intensifying enterprise competition,the external business environment and competition situation faced by Chinese enterprises has radically changed.In this era,the market change to speed up,environmental uncertainty increased,the competition confrontational between the enterprises enhanced, the Ability of enterprise to keep competitive advantage reduced, become the main features of the business environment. At the same time the competition between the enterprises has changed from the traditional single level competition to three-dimensional competition,for example,"supply chain management competition","customer loyalty competition","value network competition".How the Chinese enterprises adapt to the new business environment and competition pattern in this case,and continue to maintain the sustainable development of benign, become the two problems of Chinese entrepreneurs.Through the systematic analysis and thinking, the author thinks we can through the choice of enterprise strategy to adapt to changeful business environment in development level, through the design of business model response to the new competition pattern in management level. The problem how to choose enterprise strategic on developing level according to their own situation and the business environment they facing? How to design business model on the management level according to the business and the competition pattern they facing? has not been solved in system. Although the theory enterprise strategy and business model that can guide enterprises to solve the above problems, have been developed for many years, but because of the limitation of its own development, it has not formed a unified concept and structure of system yet, this seriously limits their function of guidance enterprise to solve these two problems. The situation that solve a dilemma unilateral is not sufficient to solve the problem fundamentally, only by break through the above two big trouble at the same time,can make the enterprise obtain the benign development, makes it more difficult to solve the above problem.The author improve the two theories and puts forward a new theory system based on the existing theoretical research, make it more in line with the requirements of modern enterprise development.On this basis the author analysis with the relationship between the two theories thoroughly and found the internal conditions of these two theories complement each other, mutually reinforcing, and the practical significance. And studied the two kinds of theory from a new perspective of the coupling, try to find a theory to breakthrough the two big dilemmas at the same time. On this basis, the author studies the condition and process of the coupling, building the coupling model,go deep into the internal coupling model to study its internal collaboration mechanism between each module and preliminarily structuring a thinking framework of enterprise breaking and development route.Finally,take A Conglomerate as an example to verified the coupling model.