Research On The Market Development Strategy Of Shaoyang Lain Xi Construction Company

The new historical period, China’s construction enterprises ushered in anunprecedented historical opportunity for development, is also facing an increasinglycompetitive challenges. Therefore, how to develop the market, use learning strategiestheoretical tools and analysis methods, and the whole process of research andcombing construction companies market development strategy, the constructionenterprises are facing major challenges. This article on the one hand trying to clearcore resources and their attributes, explore the market based on the core resourcesdevelopment strategy to develop methods to enrich theoretical system; the other hand,analysis of the domestic construction industry and market conditions, combined withthe practice of the Lanai Company, based on the basic theory of corporate strategy andanalysis methods to develop the company’s strategic development goals of Lanai. And,according to this objective to develop specific measures for implementation of thestrategy, as a guarantee to the eventual realization of the strategic objectives of theLanai Company. Determine the strategic direction of the construction enterprisesthrough market development strategy, looking for their own development businessstrategy, the use of simple and practical tender in the practice of market development,and has a very important practical significance.This paper mainly presents the research background and the significance of thestudy, the content, method and technical route, the related theories and literaturereview. The development of Lain Xi construction company is introduced, analyzed thedevelopment of the company’s internal and external environment, more detailedanalysis of the Lain Xi construction company market development advantages anddisadvantages. Discusses the strategic objectives and general idea Lian Xiconstruction company, market development, and points out the key marketdevelopment strategy of the company. From the implementation of the approach are:improve the management system, optimize the performance appraisal system andstrengthen the management of human resources.The analysis of the papers from the theoretical to empirical, from the general tothe particular analysis Finally, through case study analysis based on the core resourcesof the construction market development strategy formulation. According to theanalysis Lanai company’s strengths and weaknesses, the overall strategic objectives: firmly grasp the countries of central China, and the opportunities of the new ruralconstruction, and service to the country as the "three rural" opportunity to establish acapital operation and management control-oriented enterprises, expand operations,long-term strategic business partner, and a relatively stable entity professionalconstruction team and suppliers as a guarantee, and eventually became the Shooinglocal as well as the province, well-known brand building construction enterprises.