Effect On The New Product Promotion By Brand Image And Bundling Form

According to market competition becoming increasingly severe, the new product became still more important to survival and development of an enterprise. It has already become a subject of serious consideration of the emergency of an enterprise how to spread the market of the new product effectively. Nowadays, more and more enterprises use bundling sale for the promotion of new products. Bundling, the sale of two or more separate products in one package, is widely practiced in the marketplace.In the new product promotion with the method of bundling, enterprises must consider the bound brand image of the product and the bound forms. Because these two factors will influence the enhancement effect to the new product, the moderating effect to the new product, and the anti-enhancement effect to the bound brand product.In this paper, we study mainly on the influence to the new product by the image of the bound brand image and the bound form, and on the influence to the bound brand. It will help enterprise to use bundling sale in the new products promotion better through this study.