Sealedair Company Marketing Strategy Analysis Of Chilled Meat Packaging

In China, as an advanced fresh meat product, chilled meat become more and more popular, with the improving of people living standard. Because the chilled meat packaging can effectively lengthen shelf lives of chilled meat, chilled meat packaging is significant for the whole chilled meat industry and marketing. With this background, many packaging companies are facing the problem that what kind of marketing strategy they should adopt when they produce qualified packaging product. This thesis adopting individual case study method, takes Sealedair company, a famous packaging supplier, as a subject, analyzes the Sealedair chilled meat packaging marketing on the base of analysis of chilled meat marketing, estimate the consumption requirement with regression analysis and summarizes the marketing strategy advantages and challenges of Sealedair utilizing the modern theory of marketing strategy, on which propound proposals. This thesis will be helpful to the packaging companies, and their sales persons. At the same time, the regression analysis of chilled meat packaging consumption requirement will propound a reference to the Sealedair staffs,...