Naphtalene Sulphonate Chemicals For Agro Chemicals Applications

In reality, the scope of every enterprise, is to overcome daily constrains and growth in his own market segment. Therefore marketing and related applications are one of the core activities of the companies. This need is of course much more evident for companies working in Business to Consumer segment, or B to C, but eventually now are more and more understood to be needed even in the B to B market segments.Following this trend, this thesis goes into a real case of marketing study for start up of a new Business segment for a foreign enterprise into Chinese Chemical industry representing a real application case of B to B marketing and his future use for strategic decision to be taken by the company:from the theoretical approach to step by step application.As real example is effected by daily operative relevant constrains of industry enterprises such as scarcity of resources and real daily limitations effecting strategic choice, but for the same reason it represent a solid study and applicable example in the real industrial world where companies, as said, never face "ideal" and linear conditions.In addition the study is dealing with a fundamental question related to the scope of the company marketing analysis that is how to enter the segment market in object. This is another common and not easy real question as involves choices that sometime are far from idealistic case as the companies may deal with real daily constrains. It was also a case of market entry strategy approach as choice of the multinational company to approach the new market with partner of similar background.Apart from a solid theoretical background of relevant marketing concepts and theories, such as market segmentation and positioning a clear understanding of key instruments to take a clear future choice is done.