Research On The Strategy Of Promoting The Profit Quality Of H Chemical Industry Group

Profitability is the fundamental existence of enterprises,many of today’s listed companies,although the profit is high,but the quality of earnings is not necessarily high,corporate profitability and profitability of the quality of a direct impact on the survival and development of enterprises,and profitability as a reflection of corporate profits.The direct means of the situation has been increasing attention to all walks of life.Because of the large-scale advancement of the process of economic globalization,the competition between enterprises is becoming more and more intense,how to turn pressure into motivation and unbeaten in competition is the problem that every enterprise manager should pay attention to.In this paper,through the analysis of the profitability of H Chemical Group,from the perspective of the company’s core competitiveness,to find ways to improve the quality of profits.First of all,the H Chemical Group profitability of the major indicators of the calculation and analysis found that its existence is not strong profitability,sustained stability to be improved,low cash security,low recovery accounts receivable issues.Then,combined with the analysis of the status of enterprises summed up the causes of corporate earnings quality problems,including the global economic instability and the impact of industrial restructuring,production and investment decisions lack of long-term,corporate cash flow in the management of some loopholes,The lack of innovation in human resources management,and the overall management of accounts receivable to be improved and other reasons.Finally,on the basis of the previous analysis,the paper puts forward the countermeasures to enhance the profitability of H Chemical Group: strengthen the terminal sales,establish the product line to meet the market,improve the qualified rate of the products torealize their own advantages;adopt the profit strategy and the rebirth strategy to improve the ability of enterprises to continue to grow;to strengthen cash flow control efforts to improve the utilization rate of funds to strengthen the enterprise’s overall budget system to improve the degree of cash security;to strengthen bad debt forecasting ability to shorten the accounts receivable payment period,optimize and debtor communication way to enhance the management level of accounts receivable.