Empirical Study On The Relation Between Customer Experience And Behavioral Intentions In Tibetan Cultural Theme Hotel

On the basis of literature review, interview, questionnaire survey and statistical analysis, the paper has explored the relationship between customer experience and behavioral intention in Tibetan cultural hotel. Firstly, this paper constructed the conceptual frame of paper through literature review and summary. Secondly, research model got proposed and measure of variables was designed through interview with experts, customers, as well as operators. Finally, SPSS16.0and AMOS17.0were used to verify the hypothesis and modify the research model. The paper got some findings, as follows:(1) In the background of Tibetan cultural theme hotel, customer experience includes sensory experiences (SENSE), affective experiences (FEEL), creative cognitive experiences (THINK), physical experiences, behaviors and lifestyles (ACT), and social-identity experiences (RELATE).(2) Perceived value includes customer perceived function value and customer perceived social value.(3) Customer experience has positive effect on customer behavioral intension.(4) Different characteristics customers have lead to different perceptions on the variables. According to the findings, this paper gave some suggestions and managerial implications for Tibetan cultural theme hotels:abstracting the subject connotation to build strategic advantage, highlighting theme marketing to strengthen the real time interaction, focusing on the customer experience to create customer value, paying attention to the markets to exceed customer expectations...