Research On Value Chain Theory In China's Telecommunications Equipment Manufacturing Industry

Many industries are able to keep step with international advanced level in China, it is one of them that the communication equipment manufacturing industry. It should be said that the background, focusing on strategy and other aspects are not the same about the telecommunications equipment manufacturing industry in China. The author based on the work experience of ten years in the broadcasting station and communications equipment manufacturing industry. The author thought and analysis carefully,then found that these companies in the value chain has some very similar construction characteristics, and value chain for development and progress of these enterprises played an important role, there are some special meaning about the value chain to marketing, also represent high-level marketing. This article focuses on the value chain, the application of the value chain theory, focuses on the value chain management in telecommunications equipment manufacturing industry on macro perspective, Customer relationship management, Core competencies to rebuild, build competing strategies and strategic costs management, and in promoting and marketing as the value chain as new perspectives.In order to improve the described content more scientific and accurate, these some parts of paper analyses telecommunications equipment manufacturing companies in China and the Chinese telecommunications equipment manufacturing industry about status and characteristics. Michael E Porter’s theory proposed by studying of its value chain, and as example of ZTE Corporation (ZTE for short, A Stock code:000063,H Stock code:763). For example, from the microscopic point of view, the researching and studying is mainly based on customer groups as the standard of the product classification, defined as selling directly products, distribution selling of products and value-added products, and then analyses each different product value chain in the communications equipment manufacturing industry. It provides a concrete example for the value chain and marketing of researching.At the same time, the paper of value chain implement the marketing process and value chain issues arise in the analysis for ZTE and identify the value chain to handle a negative effect of the factors, put forward practical suggestions for improvement.