Study On Value-added Mechanism And Model Of Plant Variety Right Value Chain

“Who owns varieties, who owns the world.” Variety can not only make enterprise, butalso it can do a big industry. As the world’s most populous developing agricultural country,China has a strong demand of high quality and high yield disease-resistant varieties,objectively making seed industry promotes the stable development of agriculture in ourcountry and ensures the national food security and basic and strategic industry of effectivesupply of major agricultural products. The research of value-added of value chain research,which improves the competitiveness seed industry enterprise has very important practicalsignificance.This study bases on the domestic and overseas related literature, field investigation, Usetransaction cost theory, principal-agent theory, new growth theory, enterprise corecompetitiveness theory and lifecycle theory and relevant theory of varieties for reference.Integrated use of questionnaires and SPSS statistical analysis and case analysis method, fromthe value chain of varieties of value-added value, an empirical study of factors influencingmechanism, varieties, value chain and value chain to varieties, value-added model severalaspects, make a thorough research on the value-added problem of plant variety right valuechain. Combined with Shandong Denghai seed industry co., LTD., case analysis, we drawrelevant conclusions and recommendations. There are seven sections in this paper except theintroduction. The main ideas as follows:⑴Plant Variety Right value chain refers to take plant varieties as the center, powered bythe functional subject value-added of value, will each function main part include theestablishment of research institutes in universities, R&D institutions, breeding, seed industryenterprises, agricultural extension agencies together into varieties of germ palms innovation,generate, trading, commercial use of the whole chain, realize the function of subject value andmaximize the interests of the community. On this basis, we can reach the value-addedmechanism of varieties value chain, including internal drive mechanism and the external drivemechanism. Internal drive mechanism including enhance core competitiveness, form asynergistic effect, resources complementary, and reduce the innovation cost; External drivemechanism including stability as well as the incentive mechanism of supply and demand. This theoretical basis which bases the right of value-added value chain problem.⑵An empirical study of influencing factors of appreciation of plant variety right valuechain. This article through the design of questionnaires, using an empirical study of the factoranalysis and hierarchical analysis method to empirical analysis, the influencing factors of thevalue chain of varieties to perspective influence factors varieties of value-added value chain.Through factor analysis, we can get the influence of varieties of value-added value chain hasthree main factors, including the owners selecting factor, factor and varieties commercialvarieties trading development factors. Through the analytic hierarchy process compositescores of varieties of maize seed enterprises value chain, as the important criterion judgmentbasis to the extent of the value-added space. This study is based the deepen of the rightvalue-added value chain problem。⑶Plant varieties of value-added value chain model and based on the case analysis of thevarieties value-added value chain. This study based on the empirical study of the right of thevalue chain theory and value-added value chain to varieties, constructed the value chain ofvarieties of three models. First of all, based on porter’s value chain analysis, build the rightvalue chain of the basic model, including the key parts and auxiliary parts of the varietiesvalue-added right; Secondly, according to the varieties of carrier value chain, logistics,information flow and cash flow form, build the right value chain value-added fivedimensional model. Including five dimensions, which is value chain cooperation partnership,business outsourcing, time management, purchasing management, cost management. Finally,according to the right of the value chain processes, build the right value chain value-added3phase model. Including the innovation stage, stage of trading varieties and varieties ofvarieties commercialization development stage. Take shandong denghai seed industry co.,LTD as an example, analyzes the varieties of value-added value chain environment. On thisbasis to varieties of value-added value chain stage3model as the entry point, analyzingvalue-added of corn varieties value chain of denghai seed industry. This is the emphasis anddifficulty in research based on varieties of value-added value chain。⑷At present, the restrictive factors include varieties of value-added value chain: lack ofthe protection of new varieties, Varieties of value-added; Seed enterprise innovation ability isinsufficient, germplasm innovation have a big problem; Right deal between supply and demand, trade costs soar; annual inventory backlog serious seed enterprises, enterprise capitaloperate difficultly. For achieving the right of the value chain value-added, we shall take thefollowing measures: strengthening protection of property rights of new varieties, andimproving germplasm innovation; perfect the right trading market system, to reducetransaction costs; develop marketing ideas to varieties, and promote new variety marketingvalue。...