Dalian Sanyo Cold Chain Company Developing Strategy Research

With the economic globalization and China market economy become more mature, there’s more and more intense competition in the market. In order to obtain long-term survival and development of the enterprises, enterprises must develop an appropriate strategy fit for internal and external environment change. Business scope and the direction of development and development strategy to be clarified also need to make a rational allocation of resources for enterprises.Currently, Dalian Sanyo Cold-Chain Co., Ltd. has developed into a high-growth step, how to adapt to macro industry trends as the premise, based on internal and external environment to re-build the business development strategy for the future development of enterprise plays a decisive role.Firstly, this article carries on the analyze to the company’s macro-environment policy, economic, socio-cultural and technical level, and analyzed the food cold chain industry using Porter’s theory of competitive strategy, summarized the external opportunities and threats which the enterprise are facing; and analyzed internal environment, human resources, corporate culture, financial condition and other factors of the enterprise, summarized this company’s strengths and weaknesses. Draw up a future development strategy for Dalian Sanyo Cold-Chain Co., Ltd. combine with SWOT matrix analysis.This article focuses on the enterprise strategic objectives, the overall development strategy, safeguard measures and other aspects of strategy implementation are described too. In the overall development strategy, we propose a joint enterprise strategy, customer value enhancement strategy, differentiation strategy, lean manufacturing strategy.In this article, with Dalian Sanyo Cold-Chain Co., Ltd. as the object of the research, propose the development strategy, seeks to benefit the future development of enterprises.