The Research On Marketing Strategy For IT Enterprise Products Of D Company

D Inc. was founded in1984and soon became one of the biggest PC manufacturers in the world. However, at the beginning of year2006, D Inc. having setbacks in mobile and internet market which is under the influence of downtrends of the global economy and PC market. This trigger D Inc. turned to focus on IT enterprise products and service business which would have bigger potential in business growth. As a result, D Inc. starts to be an IT solution provider with this transformation, In the meantime, how to well define the products marketing strategy in the IT enterprise products and service market becomes more and more important.This article describes what would be the marketing strategic of D Inc. transformation to be an IT solution provider. Firstly, elaborating the IT enterprise market and the current marketing status of D Inc., on the basis of the theories of the marketing management and the marketing features of the IT business, analyzing&researching the existing problems with the marketing view and apply its advantages as a special tool on IT Business. Study and analysis the "Pros and Cons’*of the marketing operations on D Inc. in the IT enterprise products and service market, and specified in the following aspect, the market environment, the demands of the customers, the industry features and the competitions, to analysis, plan and develop a marketing strategy plan based on the distribution strategy, the product strategy and the service strategy. This would be the successful guideline and reference for D Inc. to transform from a traditional PC manufacturer to an IT Solution Provider. At last, to protect the transformation plan can be completed successful, this articles can user the industry successful transformation reference from IBM, having the global enterprise products and service platform, and at current stage of the development of D Inc. in three different points of view.This article is mainly bases on4Ps/4Cs/4Rs marketing theories and channel diagonal line theory, according to the need of customers, and on the basis of the economic environment and the marketing competition. Establishing the marketing development strategy which uses IT solution as marketing main line in the related market. It is expected to provide corresponding reference for D’s successfully strategic transformation and other IT company’s innovation.