Research Of CTCDd Auto4S Store’s E-commerce Marketing Strategy

Auto4S Store is the mainstream car sale model in China. With the development ofInternet and information technology，the profit of Auto4S Store is going down. Meanwhile，the cost of management and marketing is going up. What’s more，the need of the consumersbecome complicated and dynamic as the income goes up. Thanks to E-commerce, manytraditional industries appreciate an opportunity to improve. Then the question comes to howAuto4S Store take the advantage of the opportunity of E-commerce and social media to raisethe brand value and taking up the marketing size.This paper focus on CTCD luxury auto4S Store’s E-commerce marketing strategy usingEcommerce theory and marketing theory through macro and micro aspects, and analysis thecompetitive environment and the feature of the changing consumers, eventually figure out asuitable marketing strategy for CTCD luxury Auto4S Store that will provides a basis for thefuture E-commerce improvement. This paper combines the advantages in resources andcapacity of CTCD luxury Auto4S Store, establishes the E-commerce marketing tacticssystem, including relationship-driven marketing team of E-commerce, social media marketingplatform and Interactive marketing content. This paper also wants to give an example for theAuto4S Store a new perspective to break through the shackles of E-commerce development,overcome the difficulties and leaping forward.