Research On Membership Marketing Model Of M Automobile Company

China has become the world’s largest automotive consumer market, and the potential of the Chinese automotive market is huge. Therefore, all the world’s major automobile manufacturers compete in the Chinese market, in order to occupy a certain market space. Since the market environment of the automotive industry is highly competitive, car manufacturers’competitive strategy has changed from products to customers,and began to seek a customer-centric competitive advantage. In recent years, membership marketing is regarded as a senior marketing model and highly respected by Chinese businessmen.Membership marketing has become the new way of competition among car companies to increase customer retention rates. M Motor Company membership marketing model has become typical and relatively mature, but there are many problems,so that the development situation is not ideal. In Chinese fierce competitive auto market, how to combine actual operating conditions with external environment to develop membership marketing model has not only been M Motor Company’s marketing challenges, but also the academic hotspots.Based on the analysis of current situation of marketing car dealer market in the case of M company under the premise, learn from other’s use of membership marketing get results in the same brand and the same industry experience, according to the actual situation of the enterprise, the establishment of marketing plan and supporting the integration of marketing system, evaluation of marketing mode may be obtained income and set up the enterprise brand and marketing expense ratio influence, proposed new marketing strategy, to enhance the marketing ability of M company car.