Strategy Analysis Of Xiamen Satellite Positioning Company Case Study On The Business Strategy Of Intellectual Transportation Information Services

Recently, Chinese intellectual transportation market has developed rapidly. According to the development plans in various provinces and cities, since2009, most of the cities in China have built new rail transit systems on a mass scale to construct a large public traffic network. State and local governments will invest hugely in the intellectual transportation solutions and products of bus, subway, light rail and taxi. As the provider of intellectual transportation products, intellectual transportation information service companies have rapidly expanded their industrial scale. During the11th five-year period, China’s information technology service industry has reached the growth rate of28.3%a year. It is estimated that during the12th five-year period, the growth rate will exceed30%and information technology service industry will become one of the important industries to support China’s economic and social development. This article chooses a typical intellectual transportation information service company in Xiamen--Xiamen satellite positioning company as the object of study. Based on the analysis of its financial situation, combined with the theory of industrial chain integration and diversification, this article will provide advices on the company’s business model and development strategy.Started with the industry background and the company’s present status, this article will analyze the macroscopic environment, major business model and the development path of the company. Then the article will benchmark the company against its counterpart, analyzing their similarities and differences by financial analysis tools, thereby providing advises on the company’s management and development strategy.This article concludes that Xiamen satellite positioning company, by the extension of industrial chains, can become an urban transportation information platform provider, providing complete intellectual transportation solutions to the government regulators, bus companies, taxi companies, logistics companies, tourist transportation companies and other group or individual clients. Meantime, it can appropriately develop other related diversified business based on the urban transportation information platform. This article is also useful for reference to other intellectual transportation information service companies.