Present Situation And Development Strategy Of AB State-owned Commercial Bank Customer Service Center

According to our country in the accession to the World Trade Organization at thebeginning of the commitment, China’s entry into the WTO for three years to graduallyopening of the Chinese financial market. Since December1,2006, foreign banks will bethe thirteen city in China to operate RMB business, this also shows that China’s entryinto the WTO completely end of the transition period. From the beginning of time, ourcountry also started to open the whole financial industry commitment, along with thecorresponding protective measures to cancel the on China’s financial sector, which willin effect of China’s financial industry caused by further highlights. In the event ofprofound changes in the marketing environment, is an important tool for banks to obtaincompetitive advantage to implement service marketing. At present, the CommercialBank of our country has entered a new period of strategic opportunity. Since Chinajoined WTO in2001after the full opening of economy, including the opening of thefinancial industry, along with the entry of foreign banks, China’s financial enterprisesare facing challenges and competition of the hitherto unknown. A state-owned bankexisting customer service center and whether the scale, organization and other aspectsare in the leading position in the same industry Co., and the industry and consumers inmind the word of mouth is also good, in a short span of decades of a state-ownedcommercial bank’s customer service center has made outstanding achievements. At thesame time, in2007, with the capital market warming, residents investment enthusiasmrising, fund, stock, foreign exchange, gold and other investment tools become a hotmarket. While some state-owned commercial bank customer service center also aimedat the development opportunity society timely develop related businesses, includinginvestment, financing and financial products trading services, from the basis ofimproved overall customer service center functions and diversified service concept, tohelp the exchange and communication between a state-owned commercial bank furtherpromotion and customer, help customer to solve in the practical application of CCBproducts in the confusion and disorder, and further, with customers to establish a goodemotional exchanges, enhance the overall relationship between bank and customer, fundamentally improve the overall construction bank customer service. Firstly, astate-owned commercial bank customer service center status was studied in this paper,analysis of the existing service center in the development of a state-owned commercialbank customer problems further, on the basis of the customer service center to makeresearch on the role of a state-owned commercial bank business development, finally isthe study of a state-owned commercial bank customer service center developmentstrategy, believe this study on the related subject has certain reference function.