HK Company Product Evaluation And Selection Research

Current, IPAD lead Tablet PC to higher peak, According to IDC expects2013global sales of tablet PCs for the first time exceeded240million units sales of207million units laptop and show a gradual upward trend. Domestic Tablet PC in order tograb market opportunities, each generation of its life cycle from the beginning of a year,down to eight months to four months now. So, faced with a number of short cycle, lowprofit margins of R&D projects, how to effectively carry out the project selection andportfolio management, improve the company’s profitability and achieve corporatestrategic objectives, is HK company need to be resolved problem.This thesis focuses on these issues, product research and development projectselection and portfolio management for the study, project-based portfolio managementtheory, the HK company how to effectively carry out the project selection and portfoliomanagement a detailed discussion and research. Then Main content:1. Strategic positioning of the company R&D projects. First, the decomposition ofthe enterprise strategic objectives, in accordance with the strategic objectives of theproject are classified combination with the strategic objectives of the enterprise groupitems consistent with the objectives.2. R&D project evaluation. To establish a uniform set of project evaluationcriteria to project benefits for the company’s evaluation criteria, evaluation of specificprojects scoring.3. Portfolio optimization. According to the project evaluation structure for multipleprojects portfolio selection; then in the company’s resource constraint conditions, thebalance of the portfolio of projects, to determine the optimal portfolio of projects, andproposed measures for the implementation of project portfolio management.