The Marketing Strategy Research On Liquor About The GSY Company In The Ejoy Convenience Store

Liquor-making industry has been developing for years. The Chinese like to drink,because white wine can let a person happy. So, will be faster development ofliquor-making industry.The author work company is a wine agent,the main sales is the MOUTOUSHENZHOU wine.IN the Sinopec Group ejoy convenience, Responsible for sales,processing orders, receipts, market, after-sales service and so on.The ejoy conveniencestore is a new convenience store, established in2008. Because people’s income level,the car number increase, more and more customers.The author on the basis of GSY company, mainly analyzes the liquor sales strategyin the ejoy convenience store.The first chapter introduced the background and expect toachieve.The second chapter introduces the basic situation of the moutai shenzhou wineand GSY company’s basic situation. The third chapter introduces the characteristics andthe ejoy convenience store management.The fouth chapter and the fifth chapter sums upthe problems and opportunities of GSY company, through PEST theory and internalanalysisThe sixth chapter find GSY company sales problem, using the theory of4ps,and solve it.The seventh chapter ensure the smooth implementation of marketingstrategy can.The channel is one of the elements of the4Ps theory, In this article, look forwardto, small analysis of single commodity sales performance within a special channel, forGSY company for years to put forward effective marketing strategy, marketing, feasibleimplementation plan, for other sales companies should also have certain referencesignificance.