The Hengshui Laobaigan Spirit Marketing Strategy Research Of The New Brand

At first, drawing support from the concrete data of the white spirit industry, carrying on the detailed analysis to the our country white spirit industry general situation, market characteristic, the competition structure and form, main get under the condition of in the low file white spirit market supply exceeds demand, an excellent white spirit presents to increase the trend, market to be placed in the power breaker to compete the appearance etc conclusion.The next in order, pass to produce to sell the business enterprise SWOT analysis to old and white dry this particular white spirit of the wine industry company, the market marketing theories that combine the domestic and international maturity, positioned to carry on the detailed analysis currently to the Hengshui product of the Laobaigan spirit. Under the premise that don't affect the existing product line, put forward the new brand spirit of the Hengshui Laobaigan product fixed position of the department, at the same time, take 4 Pses as the main line, to the Laobaigan wine the new brand is from the product, price, retail and promote sales four carried on the detailed analysis, and put forward the Laobaigan wine on these grounds new the market marketing strategy of the brand.At the same time, this thesis in passing the foundation that discovers again and induces to the humanities of Hengshui, the depth of the history, the system discussed the cultural foundation of the Hengshui Laobaigan new brand spirit department is" breeze of Confucianism "," the country charm ", the cultural topic is" the nature and man unite as one, and but dissimilarity", the concrete body reveal in material body type is the humanities spirit of" wine way, personal character, gift joy, and letter".The first time lead" character" concept into to say to the evaluation form of the style characteristic of the wine the top, analyzing to generalize a Hengshui thus and accurately Laobaigan lately the difference of the brand wine department turns the characteristics as" cold and crystal-clear and cultured, the wine is thick and sweet soft, the fragrant and far, remaining flavor is long leisurely" etc. Is just soft mutually the character .The first time usage" five lines of" the theories analysis tallies up the Hengshui Laobaigan 2,000 years to make wine the technical skill, and match each other" five lines " with" five virtuous( five cardinal virtues)", getting the Hengshui Laobaigan new brand spirit department material and spirits are perfect to combine tallest pursue the area of thought is" perfect" and" reach the friendly ".End in thesis, be a true war usage, put forward the Laobaigan of the Hengshui new the brand wine is at the Shijiazhuang marketing of the market plan project.In the writing process of the thesis, made use of a great deal of chart and various analytical tool, models, the whole sis involves the strategy, market marketing, organization, management, business enterprise to examine a patient the SWOT analysis etc. many course knowledge.Hope to be in this thesis write process some analytical methods and the way of thinking ability uses produce the business enterprise establishment market marketing strategy to the another white spirit since arrive to certainly draw lessons from the function.