HK Pharmaceutical Companies E-business Patterns For Marketing Of Service

In nowadays，the internet has intruded in the life of each people, at the same time,the enterprise also pay more attention on the market and channel of the network.In themeantime, with the whole quality and the average level of the consumer increasing,this as the vital reason, to lead the consumer not only limited to the commodity value,but pay more attention on the added value of products and the spirit of the goods andservices, which will cause the emergence of a new model, which named electroniccommerce service marketing.In the paper, from analysis the low cost platform from the electronic commercefor the enterprise and the abundant spirit from service marketing for the enterprise, aswell as the customers loyalty, and the present situation of the enterprise, themedicine marketing channels, the feasibility of HK medicine firms to carry out thee-commerce service marketing, the enterprise’s development strategy, and marketdeployment, to determine the specific measures for implementation of e-commerceservice marketing.The HK medicine firm, in order to develop service marketing of e-commercetype, which is mainly depended on the network, then firstly, the enterprises must hasthe right understanding of network environment and the influence of the networksecurity. Then based on network, they could build their own e-commerce platform.Atmeanwhile, on the purpose of the health service, not only pay attention on the strictcontrol of the medicine quality, but the quality of the service. Make it become theleader of the Chinese medicine industry service marketing, which also has the customer service center in the small and medium-sized enterprises. Graduallyimprove the idea of management, make the real medicine pre-sales service, after-salesservice and tracking system of the group who taking the medicines come true.HK medicine firm sets up their own medical database, from the one-to-one dataproviding to the patients, they make clear of the roots of medicine. With the patientsknow the medicine quality, the origin, as well as the process of the pharmaceuticalproduction, let them know the reliability of enterprise, to build the credit of theenterprise. From providing tracking service to the patients, and the feedbackinformation, which as the important information to the hospitals and doctors, to makethem know more about the patients.The other benefit of the database is dealing withthe case of patients, and help the doctor make clear the patient’s condition quickly.And offer the relevant situations to the marketing research, which as the wonderfulmatures as the one stone can kill two birds.Finally, HK medicine company can from the blank market of the electroniccommerce network marketing supervision, to enrich the blank market, to increase theprofits, improve the enterprise brand awareness, strengthen the market, and to makecontribution to the pharmaceutical industry of the future to realize the patient datanetwork.