Research On Risk Management For Greentown Group

Compare with other enterprises, it has certain particularity for the real estate enterpriserisk.Due to it is the capital intensive enterprise, so risk is more concentrated; Because ofoperating link is more, more risk position should be pay attention to, risk management ismore complicated. As an employee of Greentown Real Estate Group, the author is familiarwith the enterprise. therefore, take Greentown Real Estate Group as the object of observation,through the produced under the background of macroeconomic regulation and control of“acquisition door event”"trust door event ","bankruptcy door event ", etc. Series events as astarting point for further analysis and exploration. By means of financial analysis, causalanalysis, one can identify the risk existed in Greentown Real Estate Group. Throughfinancial analysis, it can be seen that although Greentown Real Estate Group make profitsfor many years, But it has weak solvency related indicators compared with peers. Therefore,Series door event occurs, the enterprise does face insolvency risk. Through causal analysis, itcan be deduced that external environment is changed, Greentown Real Estate Group has tofacing operating difficulties, which leads to "series door event". Its deep reason, is theenterprise still faces strategic risk, market risk, operational risk, etc. On the basis of riskclassification recognition, using interview method and risk coordinate method to analyze andevaluate risk factors for concluded that the crisis of financial risk is the most urgentGreentown Real Estate Group, at the same time, enterprise strategic risk, market risk,operational risk also existed in different degrees. On the basis of risk classificationrecognition, using interview method and risk coordinate method to analyze and evaluate riskfactors for Greentown Real Estate Group,it can be concluded that the crisis of financial riskis the most urgent Greentown Real Estate Group, at the same time, enterprise strategic risk,market risk, operational risk also exist in different degrees. After series of "door" event,Greentown Real Estate Group should take the measures are: by selling enterprise assets,transfer of equity, the introduction of strategic investors to transfer risk; By means ofdiversification strategy and changing hold type property profit model to achieve risktransformation; Control the land quantity and rhythm, increase the turnover of funds, adjustthe project layout and product structure, reduce the proportion of implementation to achieverisk control, etc.The risk response is irritability and short risk response, in the long run, you also need to have a systematic risk management system. To achieve this goal, Greentown Real EstateGroup, the risk management of the internal environment should be perfected. The authorcombines the Greentown Real Estate Group risk management weaknesses, according to theapplication guide of enterprise internal control "has made the following proposals forperfecting the green city of risk management, internal environment: building enterprise riskmanagement culture, enhance the risk awareness of managers and employees; Set up ascientific risk control process, in order to improve the risk management information system;Perfect the enterprise organization structure and governance structure, lay the ground for therisk management organization and accrual basis; Formulate and implement enterprisedevelopment strategy, flexible change management strategy; Accumulation and riskmanagement of human resources, timely introduction of risk management experts, etc.Real estate enterprises is capital intensive enterprises, as well as risky companies. Inrecent years, due to the transition of the planned economy to market economy in China,more and more uncertainty factors exist in enterprises development environment. Combinedwith the obvious global economic integration trend, the domestic capital market, more andmore developed, real estate enterprises in financing diversification at the same time, alsoincreased the financing management of complicated influence factors. Greentown RealEstate Group is among the top10real estate enterprises in our country, its risk managementproblem is researched accordingly, is not only beneficial to inspection the applicability of thetheory of enterprise risk management origin from western world in our country, also can begreen city as object changes in the external environment in the real estate enterprise riskcontrol to provide certain reference, thus to improve the comprehensive competitiveness ofreal estate enterprises in our country. Therefore, this research can not only rich in real estateenterprise risk management theory, and the enterprise management has a certain realisticguiding significance.