The Recerch Of International Logistics Enterprise Diversity Development Strategy

Logistics, as a brand new service industry, is expanding enormously home and abroad.On the stage of international market, logistics actually plays a pivotal role and serves as anessentially fundamental part of the industry. Therefore, it is recognized as one of thedistinguishing markers of a country’s status of modernization and economic development,and is even hailed as the accelerator of a country’s economy. Logistics corporations, as theprincipal part of the logistics industry，have a final say in the future of the logistics industry.This thesis first observes the diversity theory concerned with logistics and logisticsindustries, then analyzes the realities of the logistics industries in our country, and finallymoves to set afoot the proposal that the logistics industries in our country are supposed toabsorb the diversity theory to the full. To be exact, the logistics corporations could adoptfive modes, such as the supply chain mode, electronic trade mode, international trade mode,the forth party logistics and virtual logistics mode. To achieve diversified development, thecorporations can adopt the policy of diversified clients, diversified products, diversifiedlocations and diversified funds. The thesis delves into the problems existing in our logisticscompanies, quoting Hellmann Worldwide Logistics as a typical example and sets afoothow to address these issues. The solution lies in fostering the competitive edge, cultivatingand reserving the qualified personnel, information development, feasible market and theimprovement of management. However these theories relating to logistics companiescannot be placed into the air but should be timely applied. Possible measures can be takenat present include internal development, building strategic alliance and merger andacquisition. The typical example of Hellmann Worldwide Logistics points out the future ofall the logistics companies.