The Empirical Research On The Efficiency Of Liability Insurance About Sunshine Property Insurance Company Of Shandong Province Branch

The issue of efficiency is a core problem which economics deals with. For insurance companies, efficiency is the efficient allocation of resources owned by the insurance companies, and it is the general name of insurance company’s market competitiveness, input-output capability and capacity for sustainable development. As an important part of the insurance system, the level of liability insurance’ efficiency is very significant for the entire insurance system.The thesis of this essay is the liability insurance’s efficiency of Center Branch in16cities of Sunshine Property and Casualty Insurance Co., Ltd. Shandong Branch. It will not only help to improve the liability insurance management level, but also help to promote the healthy and sustainable development. The level can fully reflect the company’s liability insurance of input and output capabilities, sustainable development dynamics and degree of contribution to the national economy.In this essay, it is worked out the figures of technical efficiency, pure technical efficiency, scale efficiency and based on Data envelopment analysis (DEA)method. It is found the liability insurance in every city has a fatal problem on wasting resources due to both low scale efficiency and pure technical efficiency, especially to the low scale efficiency. And the levels of liability insurance’ efficiency for each center branch and is closely related to the level of the local economy.In allusion to the actual liability insurance’ efficiency situation of Center Branch in16cities of Sunshine Property and Casualty Insurance Co., Ltd. Shandong Branch, this essay will also proposed ways to improve the efficiency:change the development model of liability insurance; accelerate the pace of innovation of liability insurance; Improve the operation management level of liability insurance; enhance the overall quality of employees of liability insurance.