Study On Technology Standard License Fee Pricing Of Mobile Communication Enterprises

Under the information and network economy era, the high-tech systemsintegrating and blocking guide enterprises’ competition are no longer confined to theproducts competition, but the confrontation of various businesses’ innovationecosystem that they need for survival. In the mobile communications, the rapiddevelopment of mobile Internet has revolutionized the traditional communicationsindustry competition pattern. The veteran communications industry giants now facethat mobile phone sales drop sharply; the company’s value is shrinking rapidly;bankruptcy and other problems. The profitability of the mobile communication facesenormous opportunities and challenges, technical standards have become the keypoint to creating an innovat ive ecosystem and making market rules of the game. Thescientific technical standards license can to promote interest flow rationallybetween the members of innovation ecosystem, so that collaborative innovation ofeach member driven technical standards and gain competitive advantage. From theperspective of the innovation ecosystem, technical standard license pricing of mobilecommunication enterprise research has important theoretical and practicalsignificance.Since mobile communications innovation ecosystem contains more than onemulti-level subsystem, technical standards is compatible to play an important way ofcollaborative innovation between them. By introducing the platform and bilateralmarket theory, the network externalities theory and resource dependency theory, thepaper analyzes the formation of technical standards and operating characteristics.Then the paper reviews corporate patent strategy and technology standard licensepricing related literatures. Basic on the theoretical framework, the paper agrees thatthe scientific technical standard license pricing structure is the key point for mobilecommunication enterprises to innovate ecosystem and guide collaborative innovation.The paper argues mobile communication enterprises’s pricing mechanism from theview of intellectual property rights, bilateral market and options. And then, the paperdiscusses that the main platform pricing model. In order to make the study morepractical, the paper selects GSM, TD-SCDMA Innovation Ecosystem and MobileOperating System Platform as the typical example. On basis of technical standardpricing mechanism, the paper analyzes technical standards’s formation and its system members. Besides, the paper also explores pricing pattern’s integrated application inthe innovation ecosystem.The main platform pricing model includes one-sided free model, unilateral pricesubsidies model and bilateral differences in pay model through quoting cases. Themobile communication enterprise technology standard license price stru cture isasymmetric. In technical standard competition, mobile communication enterprises’innovation ecosystem should make different technology standard license fee pricingmodel due to its market position and life cycle stages. Thereby, the mobilecommunication enterprises can maximize overall performance.