Research On The Present Situation And The Development Countermeasure Of Our Country Grain Online Trading

With the development of electronic commerce, the traditional circulationindustry and keep up the pace, changing development management idea, conducte-commerce activities, online transactions in the food industry under the backgroundof this research is of great significance. On the basis of existing research, this studybased on the concept of technology acceptance model, build the influence model ofChina’s grain trade on the net, and according to the actual trading main body isdivided into two aspects of farmers and food processing enterprises are studied.This research mainly adopts questionnaire survey, farmers involved in effectivequestionnaire546, businesses involved in the79valid questionnaires. Adopt SPSSsoftware for statistical analysis, regression analysis, the following conclusions:Peasant households to adopt online trading intention is larger, but the actual useof very few, and the application of the Internet, mainly in the early stages of view therelevant information. Influence factors of farmers’ will and behavior, mainly is thefarmer’s age, level of education, income of grain producers, and Internet popularityand transportation convenience degree. Therefore, farmers should strengthen theirself-cultivation, improve their cultural level, to know and understand network,improve the cognition and use of the Internet, by adopting new technology, new waysto increase food production, increasing the income of planting and so on.More enterprises, carry out online transactions, but the Internet applicationdegree is not deep. Mainly through the Internet to view information, online payment,and there are few buyers and sellers trade through the Internet directly. Enterprises tocarry out online transactions, the main reason is may realize transfers, safe andconvenient, and one-time can buy lots of food, cut down the cost of procurement.Enterprises in the use of food online trading mainly in the deficiency of the long waitfor trade mark and formalities of trouble. Therefore, the enterprise can through theintroduction of high-tech talent, to the enterprise staff training on a regular basis,improve the application level of Internet. Build your own website, show the basicinformation of the enterprise and business content, increases the chances of businesspromotion and search online.