Marketing Strategical Study On GL Series Liquor Of TP Group Business Administration Orientation

A liquor enterprise’s long-term development even survival are directlyin response to the effect of liquor product marketing. TP group Co., LTD is a liquormanufacturing enterprises regarding liquor as their mainstay in which GL liquor seriesproducts is the market focus of TP group in recent years, but on its marketing efforts,there is still lack of defects. Therefore, this paper which prefers the market marketingstudy on TP group’s GL liquor series products as well as puts forward relativelymarketing strategy which conforms to the product facilitates the promotion of TPgroup’s development and has relatively great realistic significance.At first, this paper introduces some basic situation on the basis of the GL liquorseries products marketing conditions, and come to know its market characteristics andmarket demand trends. Secondly, GL liquor series product marketing strategies areexposed to its advantages and disadvantages, opportunities and threats under SWOTanalysis. Thirdly, undergoing the survey of GL series liquor sales, we conclude theanalysis on the current situation and find out the presenting problems. Then, the thesisaims at the present problem of marketing as well as SWOT analysis and puts forwardproduct marketing target and positioning. Finally, it gives a clear thought to GL liquorproducts, pricing, channels, marketing strategy, at last marketing Suggestions comeout.