Strategy Of Shandong Lu Business Group

Under the increasingly fierce market competition environment, enterprise’s success lies in whether have the core competitiveness, which requires enterprises to fully understand the needs of the market, according to customer demand for faster, more accurate response, and effective enterprise strategy is the basis of the core competitiveness, it requires the enterprise to size up the situation, grasp the trend the law and understanding of customer and market, but the enterprise strategy is not immutable and frozen, enterprises must change timely insight into the external environment, promptly to the group development strategy to make the corresponding adjustment.Shandong Lushang group has made great achievements in recent years, the group is currently in rapid economic growth stage. With the global economic integration, the market competition gradually fierce, the opportunity and the challenge are facing the group. In order to make the sustained and stable growth, economic, and solve the problems facing the company, put forward a development strategy for the imminent Lushang group. This paper first introduces the background of the international current situation now, describe the current enterprise under this challenge existing situation, adjust the enterprise management strategy is imminent, and later on the enterprise strategic management theory and management methods have a detailed introduction, so that decision makers can better design strategy for their own group to provide a theoretical basis. Finally, the detailed analysis on the SWOT of Shandong Lushang group, a more clear understanding of the current status of the group, let us clear the existence of large industry enterprises in the advantage, disadvantage, opportunity and challenge or lack of understanding, enterprise, and the enterprise has the specific problem gives corresponding suggestions for future Shandong Lushang group the new development strategy of planning and design, Shandong Lushang group model development strategy implementation and security etc.. Hope that through this research has a certain role in guiding development of Lushang group, also provides the reference for other similar or identical group.