Research On The Transition NC Company's Business Strategy Management

Business strategy management is the process of planning and implementation of regulation business manager of the company’s future development trend. With the rapid development of globalization of the world economy, market competition become increasingly fierce. In order to adapt to the changing internal and external environment, a business needs for timely transformation of business strategy management.In recent years, in the impact of the world economic crisis and the European debt crisis, the global micro motor manufacturing industry is also facing a severe test of the re-shuffle. In the example of the Japanese capital of a company specializing in the manufacture and sale of precision small AC motor micro motor manufacturing company-NC, this paper have discussed the new competitive environment at home and abroad, and how business strategy transformation to regain new competitive advantage. This paper focuses on the choice of NC company’s new business strategy, the development and implementation of the model by in-depth analysis. By combining related theories of enterprise International Business Strategy, PEST analysis method, value chain analysis, SWOT analysis, IE matrix analysis, QSPM strategic decision-making method, strategy evaluation methods and strategic control, Author analysis the impact factors of the company’s internal and external environment and business strategy. The NC aims at providing professional services for "the rotating body, move the body ", and implement the new strategy for world driving technology enterprises. By reconfiguring business resources and enhancing international competitiveness in the market, NC want capture New international business transformation strategy, and be implemented in practical work, and achieved good operating results. Its experience has some reference value to micro-motor business and other similar enterprises.