Research On Constitute Of "the Last Mile" Vegetables Price In Hebei

Agriculture is the root of the country, and food is the first necessity of the people.Vegetables are the important part of rural residents income source and urban residentsliving expenses, stable vegetable price directly affects the income of rural residents andcity residents of the daily consumption. Since2008, the soaring prices of city vegetablemarket has seriously affected people’s life. Prices of vegetables rising in the "last mile", isnot a unique phenomenonin big city such as Beijing. As a big province of vegetables, thereis a similar situation in Hebei. From a macro perspective, at present our country is in theperiod of inflation, commodity prices are rising trend, vegetables are no exception. Fromthe micro speak, although vegetables circulation links increase is essential, but the "lastmile" is to stabilize the price of vegetables. Therefore, efforts to explore and Research onvegetable formation mechanism of "the last kilometer" price, find the inner source ofproblems, explore solutions to the problems, Stable prices of vegetables is crunch time infront of us historical mission, has important significance.This article put the vegetables "last mile" as the object of study, based on consulting alot of related literatures at home and abroad, on the books, according to the theory ofsupply chain management, agricultural products price formation mechanism theory andmarket mechanism, combined with field research carried out in-depth analysis of HebeiProvince vegetable circulation status and vegetables "last mile" sales mode. And vegetableprices of each link has carried on the detailed investigation and summary, find the largestpart of vegetable price increase is vegetable "last mile"--from sales to the wholesalemarket to the retail terminal, so that lead to "food your hurt people" the crux of theproblem lies in the vegetable of "the last kilometer". Secondly, based on the result ofinvestigation in-depth analysis of the Hebei Province vegetable "last mile" each link cost,and its profit is compared, so that factors affecting vegetable "last mile" prices rose sharply.At the same time, using the data envelopment analysis model to carry on comparativeanalysis to the circulation efficiency of vegetable distribution model. These factors mainlyinclude the fees charged by wholesale and retail market, retailers, the cost of livingincrease, excessive circulation and circulation loss is too big, etc. At the same time, usingdata envelopment analysis (dea) model to comparative analysis the circulation efficiency of vegetables "last one kilometer" circulation pattern in Hebei. Finally, proposedcountermeasures to suppress the vegetables "suggestions" last one kilometer prices in viewof these factors are followed: Firstly, in terms of government regulation, including theincrease investment, strengthen the supervision of establishing public welfare foundationcirculation infrastructure; the establishment and perfection of the vegetable marketingplanning outlets; strict implementation of fresh agricultural products transportation easyaccess policy, the stability of oil prices, lower transportation costs. Secondly, in thecirculation, including to improve the level of logistics technology of agricultural products,the development of cold chain logistics; vigorously develop agricultural cooperatives toachieve "production, circulation"; vigorously develop various vegetables direct mode torealize marketing docking.