Study On Rural Tourism Development Yibin City

Rural tourism is a kind of tourism activities, in rural areas to develop, involved in natural resources and cultural landscape. It first rise in foreign countries, and then gradually developed in China, is the rural economy development model of beneficial supplement. It to promote rural economic development, especially for a single economic structure, industrial development lag inland regions, remote mountainous rural change huge, promotes the rural economy in these areas of the great development and farmers’ income increase quickly. But the present rural tourism still exist in the development of many problems, such as development is not mature, imbalance, model is chaos, planning is not reasonable, disordered development... And so on. Of these problems, restrict the rural economic restructuring and development process. Therefore, to study and solve the rural tourism developing emerging problems particularly urgent and important.Based on the development of agriculture and rural areas, through the kingdom, internal and external rural tourism research, development of the arrangement and analysis of comprehensive understanding of the rural tourism background, significance and type model. On this basis, YiBin CuiPingQue as the research area, the local rural tourism development present situation, the existing problems and reasons for the analysis and evaluation, puts forward the corresponding countermeasures. The main research conclusions are as follows:(1) YiBin CuiPingQue is located of sichuan, yunnan and guizhou provinces taking, the transportation is convenient, rural tourism location advantage is obvious; Jinsha river and the joint of minjiang river, the Yangtze river sanjiang around, natural scenery tourism resources are abundant, there are dozens of scenic spot, hundreds of attractions; Has a long history of culture,2180years old city history, ancient myths and legends of tang and song dynasties, some sites, etc., with numerous common culture history of supplement each other, constitute the rich cultural landscape tourism resources.(2) In recent years, CuiPingQue rely on natural scenery, pastoral scenery, historical resources, vigorously develop rural tourism, has formed of flowers and ornamental type, leisure DuJiaXing, farming experienced. Features residential type, breeding fishing type and rural tourism mode, effectively promoted the rural economic structure improvement and production and living face of the change, the farmers’income growth to get bigger.(3) However, due to the leadership of enough attention and disordered development, infrastructure investment insufficient, the industry culture development lags behind, resulting in the current CuiPingQue in the development of rural tourism layout does not reach the designated position, infrastructure is weak, tourism product is not rich, publicity atmosphere not thick, the uneven development of rural tourism, which restrict the development of rural economy.(4) To speed up the CuiPingQue development of rural tourism, we must increase marketing efforts, strong rural tourism atmosphere, Increase the planning layout dynamics, regulate the rural tourism order; Increasing brand strength, shaping the rural tourism products; Increasing depth excavation dynamics, promote the sustainable development of rural tourism, Increase the logistical support dynamics, optimize rural tourism service.