Recreation Status Quo Of Nanjing Agricultural Development And Promotion

With the improvement of the economic development level and the people quality of life, leisure agriculture emerge as the times require, and as a new development model of agriculture in the new rural construction, has developed rapidly in all parts of the country. Leisure agriculture is a new form of agricultural production, which develops leisure, tourism, using agricultural natural landscape, the conditions of agricultural production, agricultural operations, and rural human resources development. Leisure agriculture integrates agricultural production, science and technology, the application of the art processing and tourists taking part in farming activities into a whole, which can not only provide the double enjoyment in material and spiritual of enjoying the attractions, experiencing farming, enjoying the local customs for the tourists, but also can develop potential of agricultural natural resources, adjust agricultural structure, improve agricultural environment, increase farmers’ income, promoting agricultural economic development.Based on researching and summarizing domestic and foreign leisure agriculture, had a cognition that foreign leisure agriculture focused on theory and practice, research area is broad in theory, but still lags behind the practice development. Domestic research has gradually accelerated, content is more and more widely. But there exist some problems and defects, need to be perfected ceaselessly. Focus on the analysis of the current situation of the development of Nanjing leisure agriculture, leisure agriculture in Nanjing has the characteristics of scale continues to expand, fine attractions types, festival celebration economy with distinct characteristics, urban-rural interaction effect is apparent, foreign influence growing, and the current development of agriculture in Nanjing has formed a series of sightseeing, leisure series, food series, participative experience series, meet the diverse needs of the market of leisure agriculture industry management system. Although Nanjing city leisure agriculture has great advantages in ecological, technology, industry, but there are inevitable problems, including the status and role of leisure agricultural industry in the national economy has not been highlighted, lack of talents, lack of positioning, brand consciousness is not strong, excavation to the concept of leisure culture is not enough, it will also be the promotion point of the future development of Nanjing leisure agriculture and the starting point of the study of promotion countermeasures. Finally, put forward Nanjing leisure agriculture promotion strategy, from the aspects of government management and financial support, resources development model and the brand development, market development, innovation of science and technology of agriculture,have the detailed strategy research.