Study On The Role Of Sport Festival Activities In The Enterprise Culture Construction

The basic purpose of this paper is to explore the basic characteristics of festivalactivities, analyze the basic content of the culture construction in enterprises, sort out thebasic relationship between the sport festival activities and the construction of enterpriseculture, demonstrate the basic role of the sport festival activities in the building ofenterprise culture, and provide suggestions for reference for the development of sportfestival activities and enterprise culture construction.This paper, taking the sport festival activities and the role of enterprise cultureconstruction as the research object, with the method of literature, interview, questionnaireand mathematical statistics and other comprehensive research methods, has drawn thefollowing conclusion:1、With the holiday sport activities as the main carrier, the sport festival is a kind ofperiodic cultural activities which is to express the festival meaning through bodymovement has obvious physical properties; Festival activities belong to the periodic folksports activities, which continue down in accordance with a tradition, have a distinctcultural identity; the sport festival activities have complete cultural elements, which areincluding the spiritual culture level with spirit as the core, the system culture level withcustoms as the core, as well as the material culture level presented in the form of sportsactivities.2、The sport festival activities have influence on society and economic value; the sportfestival activities can promote the health of workers, can indirectly promote thedevelopment of the economic efficiency of enterprises, can promote the enterprise cultureoutward, so as to promote the enterprise development, and also can enhance the enterpriseimage, produce important economic value to the enterprise.3、As shown by the status quo of sport festival activities, there are regional differencesin numbers ofdevelopment of the sport festival activities. The employees may have notformed the consciousness of health first, do not establish the concept of lifelong sports,leading to the sport culture atmosphere in enterprises is not strong, so as to produce somerestriction for the organization and for the staff in the development of sports cultureactivities, thereby most employees only focus on the economic life close to their lives, andignore the function of sports activities on their own health care.4、Many problems can be found in sport festival activities and the enterprise culture construction, such as lack of support and awareness on sport festival activities, lack ofoverall planning, the funds are limited, not fully exploring the value of sport festivalactivities, the system security lags behind and so on, but the main reason is that suchactivities have a strong technical nature, and the form is single. Standing in the long-termperspective of the development of enterprises, it will affect the enterprise its owndevelopment and the social sense of responsibility.5、The sports festival activities can play an important role in the following aspects,including meeting the requirements of physical fitness for workers and the personalhobbies, can realize communications increasing and the team building; the sport festivalactivities and the construction of enterprise culture has two-way effect and promotionrelationship, it should innovate the theme of sport festivals, establish the sport festivalassociation and organization, and build a platform to promote the integration of the sportsfestivals with the construction of enterprise culture.