A Study On The Development Of High-Efficiency Teams For Real Estate Marketing Agent Companies In Qingdao

With the increasingly fierce competition of the market and the increasing cooperation awareness of people, modern enterprises attach increasingly more importance to the development of teams to improve efficiency and gain maximum profits. However, some previous team management modes have gradually exposed their disadvantages and can hardly adapt to the development of high-efficiency teams under the new situation. At the same time, many foreign theories in team development provide references for us, but they do not fit the condition of China, especially in real estate industry with its Chinese characteristics. The industry needs new high-efficiency team management mode in theory and practice to adapt new circumstances of Chinese real estate industry.Starting from current research at home and abroad on team development and real estate marketing agent, based on an analytical frame consisting of team management theories and real estate marketing agent theories, through a case study of TOSPUR Qingdao, using methods such as comparison analysis, SWOT analysis, case study, integrating knowledge of various disciplines, this article conducts a study on "the Development of High-efficiency Teams for Real Estate Marketing Agent Companies in Qingdao", deeply digs key factors in team development which constraint the development of enterprises, learns from their credits in team development, and proposes strategies to similar companies in developing high-efficiency teams as assistance.Based on prevailing foreign team management theories, combing domestic researches on real estate marketing agent and team management, this study builds its theoretical analysis frame, enriches and develops team management theories, and broadens the research scope of team management.From the perspective of real estate marketing agent companies, the article researches on the development of high-efficiency teams and presents specific countermeasures for building high-efficiency teams of these companies through comparison analysis of the industry, which provides valuable references for guiding similar companies to develop their high-efficiency teams.