Research On Implementation Of The Product Manager System Of China Czechoslovakia Machine Tool Co.,Ltd

Product manager system is one of effective management models in anenterprise’s product management. Based on the liner functions of management, itmixes the advantages of matrix management, enhances the flexibility of anenterprise’s management and avoids the conflicts between different departments.With big differences and varieties in products, it can get rid of inefficient product’smanagement and unclear market position, effectively raise the compatibility ofproducts and markets and resource allocation efficiency, speed up the pace ofproduct upgrades, and reduce the cost of products,and enhance the value of thebuyer. Each product manager has to manage one product’s marketing research, R&D, sales, service and upgrade in the whole production cycle．This essay takes China Czechoslovakia Machine Tool Co., Ltd., a state-ownedenterprise,Analysis on existing lines of traditional management mode, informationunder fierce competition, globalization and technology convergence, realize thenecessity and urgency of reform, as the studying object. It shows how theimplementation of product manager system in China Czechoslovakia Machine ToolCo., Ltd, allocates the resources and power and organizes members effectively andreasonably for achieving strategic goals during the changeover of product managersystem. Based on the analysis in market environment and the advantages anddisadvantages between liner functions and the product manager system, I will discusswhy product manager system is the best choice for state-owned machine toolmanufactures under the technology convergence and fierce competition in smallprofit margins. At the same time, combining with the product manager system visionin China Czechoslovakia Machine Tool Co., Ltd. I will talk about the organizationalstructure design, the core business process reengineering, the changes of staff awareness, the selection of product manager, system reconstruction and other aspectsof the specific content and methods. I believe this essay will have certain referenceon the reform of a state-owned enterprise management model．...