Design And Application Of Shanghai Mobile Business Group Agent Channels Transformation

I am in the mobile communication enterprises in the marketing and distribution channels management work nearly ten years. According to our experience of practical work, the combination of professional theory learning, analysis of the changes in the market environment and marketing channel development trend, feel in the whole business operation conditions, the future mobile communication market competition will focus on the development and construction of marketing channels, while the group’s business agent channel is the priority among priorities.This paper takes Shanghai mobile as the research object, carries on the design and application of group business agent channel, in order to provide theoretical and practical references for optimizing business agent channel system of mobile communication management, improve management and provide a reference basis for improving service level for business development, innovation.This paper studied the status quo and channels of communication industry, with the use of communication theory of the marketing channel to carry on the analysis to the present situation of Shanghai mobile business group agent channel, put forward the necessity and possibility of group business agent channels transformation.Secondly, the analysis of the present business of Shanghai Mobile Group agent channel problems, proposed transition principle and improved method; put forward the basic steps of the design and implementation of the transformation model and framework, introduces structure, technical solution model of group business agent channel transformation, carries on the analysis to the function effect. At the same time, analyses and functional self-service platform supporting model in the group’s business agent channels in the role.Finally, the group’s business agent channel transformation model in Shanghai mobile company and the company level for trial, to promote product sales channel management optimization, value-added, brand effect, improve business performance and service level. Through practical application and comparative, prove that the transformation model has reached the expected requirements, meet the actual demand, is effective.